Market Access

ASEAN consists of 10 member states with different levels of economic development, political stability, cultural diversity, and legal systems.

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Therefore, a one-size-fits-all approach to the region would rarely work. There is a need to understand the specific characteristics, needs, and preferences of each target market and segment.

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For companies that are not yet ready to establish a physical presence in ASEAN, they may pursue a strategy to nearshore operations remotely. This entails establishing a remote team, such shared services or tech outsourcing, to support the home country operations.

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Some companies may prefer to test the ASEAN market before establishing a local presence. To this end, they can leverage digital platforms, such as e-commerce, social media, and mobile applications, and can drive customer acquisition through digital marketing.

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Companies that are ready to establish a local presence can do so through a subsidiary, joint venture, franchise, or a local partner. A local presence can help build trust and credibility, while providing access to local resources, networks, and insights to enhance your competitive advantage.

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How we can help you enter the ASEAN market