Meta Certified
Media Planning Professional

The Media Planning Professional exam consists of the following sections. The percentages reveal how much each section will count towards your final mark.

Use this breakdown to guide your studying and develop the skills that are most critical to earning a certification and advancing your career.

Assessing business goals (22%)

This section will test your ability to:

• Interpret a brief to build and defend a recommended media plan.

• Propose a campaign scheduling strategy that supports a client brief.

• Determine expected campaign performance based on budgets, historical performance or industry research for a given scenario.

Planning a campaign (29%)

This section will test your ability to:

• Recommend a campaign objective and event optimisations to meet business goals.

• Recommend an activation strategy based on the auction and available buying types.

• Recommend targeting solutions to reach the intended audience.

• Recommend placements that support campaign goals.

• Recommend message delivery solutions to achieve campaign goals.

Interpreting reports and measuring success (31%)

This section will test your ability to:

• Analyse the relationship between campaign results and business objectives to adjust future campaigns.

• Leverage and explain experiment results and make recommendations for future campaigns.

• Identify the purposes of advanced measurement reports and when to use them.

• Determine the appropriate measurement solutions for a given scenario based on business goals and advertiser limitations.

Understanding safety, integrity and privacy (18%)

This section will test your ability to:

• Identify privacy control issues with campaigns.

• Identify a client's brand safety needs and incorporate them into the recommended plan.

• Distinguish the different ad policies, understand their impact on campaign planning and propose alternatives.